A paid 30-minute conversation to figure out if we're a fit. You bring your story. I bring honesty. $50, applied toward coaching if you join.
02
1-on-1 Coaching
Weekly calls, daily accountability, and an identity framework built around who you're becoming. Not just what you're doing. For men who are ready to actually work.
03
Faith Integration
Every coaching relationship has the option to root the work in purpose and faith. Not a requirement. Available for the man who wants it.
"I coach high-functioning men who are winning on the outside and losing on the inside."
Lyric Hermanson
My Story
Lyric Hermanson
Coach. Creator. Work in progress.
"The behaviors I learned in the gym changed every other area of my life."
I am not a coach who read a book and decided to help people. I am a coach who lived through the hardest version of what my clients are going through. And made it out on the other side.
Everything I teach, I have tested on my own life. And my life has been the lab.
I have been homeless. I have struggled with addiction: alcohol, substances, pornography. I have battled a binge eating disorder while trying to compete as a bodybuilder. I grew up in circumstances that gave me every reason to expect less from myself.
And at the same time, I have been a 4.0 student. A competitive athlete. A role model. A content creator with over 600,000 people watching me show up every single day. I have changed lives, coached athletes, and built something from nothing.
That is not a contradiction. That is what it looks like to be high-functioning and still falling apart on the inside. And it is exactly who I coach.
The gym didn't save me. The behaviors did.
I used to think the gym was about the body. Calories, reps, progress photos. But what the gym actually gave me was a daily practice of showing up when I didn't want to. Of doing hard things on purpose. Of building identity through action instead of waiting to feel ready.
Those behaviors (discipline, consistency, accountability, purpose) transferred into every area of my life. Sobriety. Relationships. Faith. School. Business. The gym was just where I learned them first.
That is what I teach. Not fitness. Not a program. The behavioral foundation that makes everything else possible.
Where I am now.
I am fully sober. I am competing as a natural bodybuilder. I am a contracted athlete, a content creator, a coach, and a man of faith. I am 21 years old and I have already rebuilt my life more times than most people do in a lifetime.
I am not perfect. I am not finished. But I am someone who knows what it takes to become someone different, and I am someone who can walk alongside you while you do it.
By the Numbers
600K+
Followers Across All Platforms
21
Years Old
3+
Years Competing
100%
Natural & Sober
Coaching Offers
Two ways to work together.
Every client starts with a discovery call. No exceptions. This protects your time and mine. It makes sure we're actually the right fit before committing to anything.
Start Here
$50
one-time / 30 minutes
Discovery Call
A real conversation. Not a sales pitch. We talk about where you are, where you want to be, and whether 1-on-1 coaching makes sense for you right now.
30-minute 1-on-1 video call
Honest assessment of your situation
Applied toward full coaching if you join
No pressure, no obligation
Full Coaching
$350
USD / month. Flexible pricing available.
1-on-1 Monthly Coaching
For the man who is done starting over. We build your identity document, address the real behavioral patterns, and do the work that actually sticks.
Weekly 1-on-1 coaching call
Daily accountability check-ins
Personal identity framework document
Behavioral pattern analysis
Faith integration (optional)
Direct access via voice note / text
I am a behavioral change coach, not a licensed therapist or clinical professional. Some situations require professional clinical support. If that applies to you, I will tell you directly and help connect you to the right resources. I only take on clients I can genuinely serve.
Client Results
What happens when men do the work.
Tony
Strength and Body Recomposition
Nico
Muscle Building
"
He actually cares about you as a person, not just the gym side of things. He checks in, does weekly calls, and I can talk to him whenever I need to. He keeps it real and you can tell he wants you to do better in all areas, not just lifting. He takes the time to hear you out and customize plans specifically to my needs. He is there when I am winning to keep me going. He is there when I feel like I am losing to remind me that I am not losing and to trust the process and keep pushing.
Nelson
No training routine, poor eating habits, weed addiction
"
Lyric taught me that I am not the man I was 5 years ago, not the man 5 days ago, not even the man 5 seconds ago. I learned that I am capable of change. Capable of reaching beyond the places I think I am not worthy for. Lyric believed in me so I could believe in myself. I do not have to reach great heights. I get to. I get to learn, I get to believe, I get to break past my limits.
Kieron
Young man stepping into his potential
"
To say Lyric has drastically improved my life would be an understatement. I did not know how much life was going to hit me during our three months together, and boy am I lucky I had him. If I did not have Lyric as my coach and my friend during that time, I know for a fact I would have given up. Through it all, with his help, I have completely changed my life for the better. I will leave it up to you to meet him. And hopefully, if he is right for you, you choose to work with him.
Nico
Contest prep and life coaching client, 2+ years
"You already know what to do. I help you become someone who actually does it."
Lyric Hermanson
Resources
Tools, reads, and sponsors.
Everything on this page I have personally used, read, or stand behind. No filler.
Behavioral & Health Resources
Stronger By Science
Evidence-based articles on training, nutrition, and health
Foundational text for faith, perspective, and purpose
Atomic Habits
James Clear. The framework behind lasting behavioral change.
The Subtle Art of Not Giving a F***
Mark Manson. A counterintuitive approach to living well.
Don't Believe Everything You Think
Joseph Nguyen. Why your thinking is the root of all suffering.
Book a Discovery Call
Let's find out if we're a fit.
The $50 discovery call is where everything starts. Pick a time below, pay to confirm, and show up ready to be honest. If we move forward to full coaching, that $50 comes off your first month.
Format
30-Min Video Call
Cost
$50
Applied toward full coaching if you join
Full Coaching Rate
$350 / month
Flexible pricing available for the right person
Email
mrlyrichermanson@gmail.com
I keep my roster intentionally small. Every client gets real attention. No templates. If you're serious about doing the work, I'd love to talk.
